📊Viewing Reports

Overview

Sales Overview shows on the report page. On the top of the report, there are some options by which seller could view his sales report total overview, by day overview, top sale product reports and top-earning product reports.

Top Selling Products

In the products section, you can view your top-selling products, items sold, net sales, and number of orders. You can search for your products as well.

Vendor can filter the products with Single Product and Comparison.

Revenue

In this section, you can view your revenue by date, gross sales, returns, coupons, net sales, taxes, shipping, and total sales.

Orders

Here, you can get the overall details of your orders. They can see average order value, average items per order, and number of orders by date-

You can also filter the orders using the Advanced filter option-

Variations

You can see the report section based on the product variation. From here, you know which variation of the product is selling more-

Categories

This section will provide a sales report based on the product categories. You can filter products with single categories or comparisons. You can download the whole report.

Stock

You can see from this section which products are in stock.

Also, you can filter your products based various tags-

Statement

The statement will show up your transactions analyzing your debit-credit aspects. It will also demonstrate the transaction date, transaction id, Type, and Balance, or those transactions.

Also, you can export your statements by clicking on the Export Statement option-

That’s it!

These metrics are good to know –

Metric	Description

Gross Sales	Sale price of product(s) × quantity ordered. Does not include refunds, coupons, taxes, or shipping. Represents top-line revenue before deductions.

Total Sales	(Gross Sales – Returns – Coupons + Taxes + Shipping). It matches the amount that hit your payment gateway and is useful for reconciliation against payouts.

Net Sales	(Gross Sales – Returns – Coupons). The actual product revenue kept, before taxes and shipping. Reflects true profitability trends.

Returns	Value of refunded products (excludes shipping and tax). Rising returns may indicate quality issues or customer-fit problems.

Net Discount Amount	Total sum of discounts from coupons. Reflects the real cost of promotions and how much revenue is given up to secure sales.

Total Tax	(Order Tax + Shipping Tax). Full amount of tax collected, useful for reconciliation during tax filings.

Order Tax	Total tax applied to items in an order. Helps verify item-level tax setups, especially for products taxed differently.

Shipping Tax	Total tax applied to shipping in an order. Indicates the tax portion from shipping charges.

Shipping	Shipping charges associated with an order or refund. Positive number = customer paid for delivery; negative = refunded shipping.

Orders	Number of new orders placed within a selected date range. Simple count of completed check-outs. Combine with Net Sales to see growth from customers or baskets.

Discounted Orders	Count of orders where a coupon was applied. High share of discounted orders may indicate over-reliance on promotions.

Average Order Value (AOV)	(Net Sales / Orders). Shows the average amount each customer spends. Can be increased with cross-sells or bundles.

Items Sold	Raw count of units sold. Important for inventory forecasting and identifying best-sellers.

Average Items per Order	(Items Sold / Orders). Indicates typical basket size. A drop while AOV holds steady may mean fewer items per purchase, but higher-priced ones.

Products Sold	Distinct parent products (not variations) that have recorded at least one sale during the period. Reflects how many different SKUs are actually moving.

Variations Sold	Total count of product variations (e.g., size, color) sold. Helps assess depth within each product line and informs restock decisions.

Downloads	Total number of downloads for digital goods. Tracks how many times customers accessed their purchased files. Spikes may align with updates or promotions.

Total Products	Count of all published products in your catalogue. Snapshot of catalogue size. Consider pruning under-performing products if total products increase, but sales don’t.

In Stock	Products with stock > 0 and not on back-order. These are the items ready to ship.

Low Stock	Products that have reached the low-stock threshold set in WooCommerce. Early warning for restocking before items are out-of-stock.

Out of Stock	Products with stock at 0. Cannot be purchased until replenished. May impact conversion if popular items are out of stock.

On Backorder	Products allowing backorders with negative stock. Customers can still buy, but fulfillment is delayed until restocked.

Total Credit	Sum of all credits in the vendor ledger, including earnings and manual adjustments. Increases your payout balance.

Total Debit	Sum of all debits in the vendor ledger, such as fees and withdrawals. Decreases your payout balance.

Balance	(Total Credit – Total Debit). The available amount for withdrawal. Always double-check before requesting a payout.